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Overview

Glood.AI’s Web Pixel extension includes custom events to provide enhanced personalization and analytics capabilities. This guide covers all the custom Web Pixel events that our platform supports.

What are Glood.AI Custom Web Pixel Events?

Glood.AI Custom Web Pixel events are specialized user interactions and activities that occur on your Shopify store. These events help track customer behavior specific to Glood.AI’s personalization features, enabling:
  • Advanced customer preference tracking
  • Enhanced personalization capabilities
  • Detailed analytics and insights
  • Optimized recommendation performance

Supported Events

The following section details all the custom events supported by Glood.AI’s Web Pixel extension.
Events for tracking and storing customer preferences for personalization.

Event: glood:customer_preference

This event is triggered to store customer preferences for personalization purposes within the Glood.AI platform.

Event Structure

Event Name

Payload

The payload contains a structured object with the following fields:

Preferences Object

Each object in the preferences array contains:

Example Usage

Purpose

The primary purpose of this event is to store customer preferences in Glood.AI for:
  • Personalization: Enhance customer experiences with tailored content and recommendations
  • Behavior Analysis: Understand customer behavior through preference analysis
  • Targeted Campaigns: Create specific campaigns based on customer preferences

Use Cases

  • Storing customer-selected tags, categories, or other preferences
  • Personalizing product recommendations or content on a Shopify store
  • Supporting segmentation and analytics within Glood.AI
Events for tracking user interactions with Glood recommendation sections.

Event: glood:section:click

This event is triggered when a user clicks on a product within a Glood recommendation section.

Event Structure

Event Name

Payload

The payload contains information about the clicked product and section:

Example Usage

Event: glood:section:add_to_cart

This event is triggered when a product is added to cart from a Glood recommendation section.

Event Structure

Event Name

Payload

The payload contains information about the added product and section:

Example Usage

Purpose

These events help track user interactions with Glood recommendation sections to:
  • Measure Engagement: Track clicks and conversions from recommendation sections
  • Analyze Performance: Evaluate the effectiveness of different recommendation strategies
  • Improve Recommendations: Use interaction data to enhance recommendation algorithms

Use Cases

  • Tracking which recommended products users click on
  • Measuring conversion rates from recommendation sections
  • Analyzing user behavior patterns with recommended products