Overview
Glood.AI’s Web Pixel extension includes custom events to provide enhanced personalization and analytics capabilities. This guide covers all the custom Web Pixel events that our platform supports.What are Glood.AI Custom Web Pixel Events?
Glood.AI Custom Web Pixel events are specialized user interactions and activities that occur on your Shopify store. These events help track customer behavior specific to Glood.AI’s personalization features, enabling:- Advanced customer preference tracking
- Enhanced personalization capabilities
- Detailed analytics and insights
- Optimized recommendation performance
Supported Events
The following section details all the custom events supported by Glood.AI’s Web Pixel extension.Customer Preferences
Customer Preferences
Events for tracking and storing customer preferences for personalization.Event:
This event is triggered to store customer preferences for personalization purposes within the Glood.AI platform.
Event: glood:customer_preference
This event is triggered to store customer preferences for personalization purposes within the Glood.AI platform.Event Structure
Event Name
Payload
The payload contains a structured object with the following fields:Preferences Object
Each object in thepreferences array contains:Example Usage
Purpose
The primary purpose of this event is to store customer preferences in Glood.AI for:- Personalization: Enhance customer experiences with tailored content and recommendations
- Behavior Analysis: Understand customer behavior through preference analysis
- Targeted Campaigns: Create specific campaigns based on customer preferences
Use Cases
- Storing customer-selected tags, categories, or other preferences
- Personalizing product recommendations or content on a Shopify store
- Supporting segmentation and analytics within Glood.AI
Section Interaction Events
Section Interaction Events
Events for tracking user interactions with Glood recommendation sections.Event:
This event is triggered when a user clicks on a product within a Glood recommendation section.Event:
This event is triggered when a product is added to cart from a Glood recommendation section.
Event: glood:section:click
This event is triggered when a user clicks on a product within a Glood recommendation section.Event Structure
Event Name
Payload
The payload contains information about the clicked product and section:Example Usage
Event: glood:section:add_to_cart
This event is triggered when a product is added to cart from a Glood recommendation section.Event Structure
Event Name
Payload
The payload contains information about the added product and section:Example Usage
Purpose
These events help track user interactions with Glood recommendation sections to:- Measure Engagement: Track clicks and conversions from recommendation sections
- Analyze Performance: Evaluate the effectiveness of different recommendation strategies
- Improve Recommendations: Use interaction data to enhance recommendation algorithms
Use Cases
- Tracking which recommended products users click on
- Measuring conversion rates from recommendation sections
- Analyzing user behavior patterns with recommended products