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Glood and CCPA Compliance: Protecting Your Privacy While Powering Personalization

At Glood, our mission is to help merchants create better shopping experiences through AI-powered personalization. We believe that delivering relevant product recommendations should never come at the expense of your privacy. That’s why we are committed to full compliance with the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA).
For more information and queries regarding compliance, please contact us at support@glood.ai

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What is CCPA?

The CCPA gives California residents enhanced rights and control over their personal information. Under this law, consumers have the right to:
  • Know what personal data is collected
  • Access and request deletion of personal data
  • Opt-out of the sale or sharing of personal data
  • Correct inaccurate personal information
  • Limit the use of sensitive personal information

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How Glood Collects and Uses Data

Glood uses certain technologies and limited personal data to make product recommendations relevant and timely for shoppers:

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1. Cookies for Personalization

We use cookies and similar tracking technologies to:
  • Identify returning visitors
  • Display personalized product recommendations
  • Improve the accuracy and relevance of suggestions
These cookies help us understand user preferences and behavior, allowing merchants to serve more tailored shopping experiences.

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2. Collection of PII

To deliver personalization, Glood may collect personally identifiable information (PII) such as:
  • Name
  • Email address
  • Purchase history
  • Browsing activity on the merchant’s site
This information is collected with your consent and is used solely to enhance your shopping experience.

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3. No Sale of Personal Data

Glood does not sell your personal information to any third party. All data we process is used exclusively for providing personalization services on behalf of the merchant you are shopping with.
We are fully integrated with the Shopify Consent API to ensure compliance with user choice:

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Your Rights Under CCPA

If you are a California resident, you can:
  • Request access to the personal information we have about you
  • Ask for deletion of your personal information (with certain legal/business exceptions)
  • Opt-out of the sale or sharing of your data (even though Glood does not sell data)
  • Limit the use of sensitive personal information
To exercise your rights, please contact the merchant whose store you are visiting, or email us directly at privacy@glood.ai.

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Our Commitment to Privacy

Glood’s personalization technology is designed with privacy by default principles:

Minimal Data Use

We collect only the information needed to deliver relevant product recommendations

Data Security

We maintain technical and organizational safeguards to protect your data

Clear Controls

We respect and process consent signals, including the Global Privacy Control (GPC) standard

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In Summary

Glood’s personalization platform helps merchants improve conversion rates while respecting consumer privacy rights. We believe great shopping experiences and strong privacy protection can go hand in hand — and we build every feature with that philosophy at the core.
For any privacy-related questions or to exercise your rights under CCPA, please contact us at privacy@glood.ai or support@glood.ai.